Perception and Management of Corporate Reputation in Healthcare Institutions

Corporate reputation, trust, and quality are the fundamental elements of sustainable success in service delivery. As a reflection of the importance we place on this field, we are pleased to share the academic study titled “Perception and Management of Corporate Reputation in Healthcare Institutions” conducted by our Chairman of the Board, Mr. Mehmet Cerrah Kıran.

Our institution’s management approach is aligned with academic research demonstrating that corporate reputation and trust in healthcare institutions are directly linked to service quality. With this understanding, trust, comfort, flexibility, and a human-centered approach are our core priorities, particularly in our third-age tourism, special interest tourism, and health-supported services.

• Mehmet Cerrah KIRAN. (2017). Perception and management of corporate reputation in healthcare institutions. Master’s Thesis, Istanbul Arel University, Institute of Social Sciences.